The use of the name of SFC is divided into its corporation name and communication name. Except for the occasion when its legal entity has to be clearly expressed, ‘Seoul Facilities Corporation’ is used in most cases. Also, its symbolic color is ‘blue’ that reflects youth, dynamism, and development. With this color, the symbol of new wave that implies happiness and enjoyment is applied as its objective is to consistently pursue happy lives of citizens. In addition, it emphasizes the will to promote changes and innovation for the people.



The character of Seoul Facilities Corporation
[ Nubi ]
Nubi symbolizes the organization’s mission to bring happiness and convenience to citizens as it traverses Seoul.
Featuring a blue headpiece and a cape brooch that represent a fresh breeze blowing through Seoul, Nubi is a mascot-style character that embodies the Seoul Facilities Corporation’s commitment to connecting with Seoul citizens in a friendly and approachable way through its cute and clean image.