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Overview of the Project Purposes of the Project Objectives of the Project

  Objectives of the Project

Restoration of a natural environment and enhancement of the quality of life
The heart of the restoration work lies in a clean water flow and in a clean environment for fishes and
plants. Besides, two-lane roads were built on each side of the stream. The 22 bridges built across the
stream and the paths made on both sides of the stream will help people take a good rest alongside or
nearby. The authorities are also planning to expand green areas in the residential areas to 1 million
pyeong (= 810 acre) and to widen and to develop access roads to the Hangang.
Restoration of history and culture
Another purpose for the restoration work was to make people regain the past pride of those living at the heart of the nation's long history and splendid cultures. In that matter, the City of Seoul is making some efforts to excavate and restore historical objects and sites in the Cheonggyecheon area as well as in some other areas of the city. Once successfully done, Seoulites will have good rest areas in the downtown area, while witnessing the nation's long culture and splendid cultures through such objects and sites.
Revitalization of the economy
Along with the restoration work for the stream, the City of Seoul is planning to turn the city into a business hub in the Northeast Asia by offering some conditions attracting foreign businesses, with a full use of its geographically advantageous position, with 43 cities with over 1 million people located within three hours' flight.
   * Fostering suitable conditions for foreign business people
The City of Seoul is making plans, including:
Designation of a part of the Cheonggyecheon area as a foreign investment promotion zone.
  Providing tax benefits and one-stop service related to business authorization or approval
Establishment of a prestigious foreign school for the children of the potential investors.
   Fostering a community for foreigners and supporting for the investors' spouses to get jobs.
Operation of the SIBAC (Seoul Int'l Business Advisory Council) and the FIAC
   (Foreign Investment Attraction Council)
Traffic control made with the promotion public transportation. Designation of the entire
  downtown area as an area where the use of private cars will be restricted as much as possible.
  Vehicles passing by the area should use detours.
Formation of a 630-meter-long DMC (Digital Media City), in which a comprehensive
  information/communication center and an animation complex will get established.
Promotion of international events, such as the SICAF (Seoul International Cartoon &Animation
  Festival) and the Seoul Collection Fashion Show as well as developing the printing industry as
  a new business providing the basis for fostering the convention business
    * Fostering business-conducive conditions
Financial support granted to SMEs with technological prowess
Establishment of one-stop service network for SMEs
 Establishment of the Seoul Business Center
Expansion of techno buildings (i.e. apartment-type factories)
Expansion of the technological cooperation among businesses, universities and research institutes
Achieving a sustainable development
The City of Seoul has set the following objectives in connection with its plan to build up a citizens' square and a downtown culture/tourism belt designed to turn the downtown into a place for tourists, along with the restoration of the Cheonggyecheon.
Maintaining the downtown area as a site for historical education
Management of the traffic flow by the use pedestrians
Enhancing the competitiveness of the downtown area as a business district and a historical sites
Restoration of traditional cultures and historical resources that can only be witnessed in the
  downtown area
Formation of an eco-friendly area in downtown, including squares and the eco- friendly stream
The restoration work for the Cheonggyecheon had been planned to establish the image of Seoul
  as an eco-friendly city through the achievement of a sustainable development and to encourage
  people to remind of the importance of a healthy environment.
Creation of future-oriented urban environment
The restoration work for the Cheonggyecheon is a future-oriented attempt to get ready for the advent
of the era of environmental concern. Future-oriented urban environment means where nature and
mankind can co-exist in good balance and harmony with each other. The restoration work for the
stream can also be said to be the starting point for greenization of Seoul and people's co-existence
with nature in downtown.
 
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